🎉 Limited Time Offer!
70% Off Base Fee • 50% Off Usage
Block 70–80% of failures • Boost success rate 3.5x

Flexible Per-Persona Pricing

Pay only for what you use. Scale experiments without limits. Save $30k+ per prevented failure.

Free

Start testing smarter—free forever

$0
Forever
Get Started Free
6 experiments/month
50 personas per experiment
Static scenarios only: Price, UI, content, promo, ranking, cart
Screenshot simulation
Basic segments
91% accuracy
Community support

Base

Small teams & startups

Starting at
$199$59.70
$59.70 base + usage
70% OFF
Book a Demo
Including 10 experiments with discounted $1.99 $1.00 per persona per experiment
Premium $2.99 $1.50 per persona per additional experiment
1,000 personas pool to choose
Max 50 experiments/month capacity
Static scenarios only: Price, UI, content, promo, ranking, cart
Optimization recommendations
Advanced segments
Email & chat support

Calculate Your Cost

10
350
100
501,000
Base fee:$59.70
10 exp @ $1.00/p:$1,000
Total:$1,059.7/mo
MOST POPULAR

Pro

Growth teams

Starting at
$999$299.70
$299.70 base + usage
70% OFF
Book a Demo
Including 50 experiments with discounted $1.49 $0.75 per persona per experiment
Premium $1.99 $1.00 per persona per additional experiment
5,000 personas pool to choose
Max 1,000 experiments/month capacity
Dynamic simulation: Full user journeys & event tracking
Multi-page interactions
Multi-variant testing
Priority support

Calculate Your Cost

50
31000
1,000
1005,000
Base fee:$299.70
50 exp @ $0.75/p:$37,500
Total:$37,799.7/mo

Enterprise

Large organizations

Custom
Contact us for pricing
Contact Sales
Unlimited experiments
Custom persona count (10,000+)
Volume discounts
Fine-tuned personas
Trained on your data
Dedicated success manager
Custom integrations
SLA guarantees
Phone support

🤖 Model Availability & Persona Recommendations

AI Model Access

⚠️
Free & Base: Claude Haiku 4.5 only (fastest, cost-effective)
✓
Pro: Choose from Haiku 4.5, Sonnet 3.5, or Opus
⭐
Enterprise: Full model selection + custom fine-tuning

Persona Count Guidance

Minimum: 500 personas for reliable insights
Recommended: 1,000 personas for comprehensive analysis
Complete Coverage: 4,000 personas to cover all demographic segments

💡 Pro Tip: Start with 500-1000 for most tests. Use 4000+ for critical launches or when demographic precision is crucial.

Frequently Asked Questions

How does per-persona pricing work?

You pay a base fee plus usage based on both:

  • Number of experiments you run
  • Number of personas you select per experiment

Formula:

Total = Base Fee + (Experiments × Personas × Rate)

Base Tier Example:

  • Base fee: $199/month
  • 10 experiments with 500 personas @ $1.99 = $9,950
  • Total: $10,149/month

💡 Use the interactive calculators above to see your exact cost!

What is "All-In Organizational Cost"?

It's not just software fees. It's the TOTAL cost of running an A/B test:

✗Engineering time to build & ship variants
✗PM time for planning & analysis
✗Analytics setup & interpretation
✗QA time for testing variants
✗Opportunity cost of NOT shipping other features
✗Time to significance (weeks to months)
✗Failed test analysis & debugging
✗Scarce roadmap bandwidth consumed

FacetLab blocks 70–80% of failures BEFORE launch. Save $30k–50k per prevented test.

Why can I choose persona counts?

You can select how many personas to use per experiment based on your needs:

  • Fewer personas (50-100) for quick validation and lower cost
  • More personas (500-1,000+) for higher statistical confidence

Base tier: 50-1,000 personas available

Pro tier: 100-5,000 personas available

Choose the right balance of cost vs. confidence for each experiment!

Can I switch plans later?

Yes! You can upgrade or downgrade at any time. Changes take effect immediately, and we'll prorate the difference.

Do you offer annual billing?

Yes! Pay annually and save 20% on all plans. Contact us for details.

Can I cancel anytime?

Absolutely. Cancel anytime with one click. No contracts, no cancellation fees. Your data is yours to keep or export.

Ready to Test Smarter?

Start free. Pay as you scale. Block 70-80% of failures.

Get Started FreeBook a Live Demo