Trusted by Leading E-commerce Teams
91% directional alignment accuracy validated with leading global e-commerce companies
Why Traditional A/B Testing Falls Short
Too Slow
Weeks to months for results. By then, the opportunity's gone.
Too Expensive
$20k-50k all-in organizational cost per failed test. Engineering time, PM time, analytics, QA, opportunity cost—when 70% fail, that's expensive waste.
Too 'Dumb'
Only measures average uplift. Can't tell you why it failed or how to fix it.
FacetLab simulates outcomes before launch
Test your experiments with virtual customers powered by reinforcement learning. Get accurate predictions in hours, not weeks—before spending a dollar on real traffic.
Choose Your Simulation Depth
From quick screenshot-based tests to full AI-powered optimization—pick the level that fits your needs
Screenshot-Based Simulation
- Upload page screenshots
- Basic business info input
- Direction prediction
- Segment analysis
- Failure diagnosis
Customer Digital Twin
- Full behavior event stream
- Journey mapping
- Individual-level prediction
- Long-term value modeling
- Retention & repurchase
AI-Generated Solutions
- Automatic variant generation
- Multi-round iteration
- UI/copy/flow suggestions
- Optimal candidate delivery
- Continuous learning
All tiers include expert support and regular updates. Enterprise plans available with custom features.
Proven Results at Scale
Real metrics from enterprise deployments showing the power of pre-launch testing
Ready to see these results in your own experiments?
Book a Live DemoSimulate. Predict. Optimize.
Three powerful steps that transform how you test experiments
Virtual Customers
Multimodal virtual customers simulate real behavior patterns based on demographics, preferences, and historical data
RL Prediction
Long-term decision modeling predicts actual outcomes using advanced RL algorithms that understand user journeys
Auto-Generation
Automatically generates and refines optimal variants, suggesting improvements to UI, copy, and flows
See the complete workflow in action
Learn more about our technologyOptimize Every Growth Touchpoint
From landing pages to checkout—test and optimize the moments that matter most
Checkout Flow
Optimize every step of the purchase journey—from cart to confirmation
Pricing Strategy
Test different pricing models and find the sweet spot for conversions
UI & Messaging
Perfect your headlines, CTAs, and product descriptions for maximum impact
Product Recommendations
Enhance cross-sell and upsell with AI-optimized recommendation strategies
Need a custom solution for your specific use case?
Talk to our teamFacetLab vs Traditional Tools
See how we stack up against post-launch testing and user research tools
| Feature | ![]() | Statsig/Optimizely Post-launch A/B | Hotjar/UserTesting User Research |
|---|---|---|---|
| Pre-launch Testing | |||
| Post-launch Measurement | Limited | ||
| Prediction Accuracy | 91% | N/A | N/A |
| Auto-optimization | |||
| Time to Results | Hours | Weeks | Days |
| Cost per Test | Low | High | Medium |
| Virtual Customers | |||
| Failure Diagnosis | Limited |
Pre-launch Testing

Post-launch Measurement

Prediction Accuracy

Auto-optimization

Time to Results

Cost per Test

Virtual Customers

Failure Diagnosis

Ready to experience the FacetLab difference?
Schedule a DemoStart Testing Smarter Today
Join teams that test before they launch and save millions in failed experiments











